3PL & Splash About make waves by expanding global sales

Splash About International Limited is the leading manufacturer of baby swimming products worldwide. It has over 25 years of experience in designing and inventing many of the swimming products that are now taken for granted and used every day, in swimming pools all over the world.

The most well-known Splash About invention is of course the multi award winning ‘Happy Nappy’, which was launched twelve years ago and remains hugely successful both in the UK and across the world. It is still recognized as the only nappy design to help protect against nappy leaks in pools.

Splash about products are the most widely used baby swim products in the UK with a growing global customer base.

Solutions Provided

Splash About partners 3PL to help build its brand presence to attract new customers, streamline operations, and ultimately grow revenue.

B2B Fulfilment
Retail Fulfilment

”"We have been working with 3P Logistics for some years now. As a business we require both retail and wholesale operations and with that comes a degree of added complexity to our operations. The 3PL team have continued to evolve with us throughout the years and are flexible enough to react to the growing demands of our business."
Lesley BeachFinance Director at Splash About International

Challenges

With the demand for their products growing across the globe, Splash About made the decision to sell both wholesale (B2B) and retail (B2C).

This increased their SKU range and created a greater layer of complexity to ensure wholesale orders and warehouse configuration met the high standards required to ensure vendor compliance and avoid any financial penalties. Amazon, John Lewis, Mothercare, Argos etc, all have their own set of supplier specifications.

It was vital for Splash About to deliver a frictionless fulfilment and logistics experience.

Solution

To ensure the transition ran smoothly, Splash About were assigned a dedicated account coordinator. Highly trained in vendor compliance, the dedicated account co-ordinator became an evaluable link between seller and the buyer – updating third party software, booking in deliveries and auditing warehouse compliance on behalf of the client.

Furthermore, 3PL created a tailored operating spec and staff training process to provide a smooth transition for Splash About and provide additional support for trade orders – creating a seamless multi-channel fulfilment experience.

Little wonder then, that 3PL have continued to be a trusted logistics partner, as the Splash About business has continued to grow and scale internationally.

Results

The flexibility and expert knowledge in vendor compliance has allowed Splash About to scale B2B operations considerably in recent years and financial penalties for non-compliance have been eradicated.

With tried and tested processes now fully embedded, Splash About has the confidence to expand its wholesale operations both Nationally and Internationally and the freedom to scale direct to consumer sales at will.